In the Salem community, the Trachsel name is synonymous with honesty, integrity, and quality of workmanship.
In 1973 Trachsel Buick opened as a car dealership. In 2003 when Howard Trachsel retired and sold back his dealership franchises, Brian Frazier decided to purchase the body shop, which had continued to operate in its location close to but separate from the Trachsel dealership.
Today Trachsel Body & Paint remains an independent business, but has maintained close ties to car dealerships in the area, and does a lot of repairs for dealers under their warranty programs.
In addition to dealer referrals, Trachsel attracts business through community involvement by sponsoring local sports teams and through radio ads. Owner Brian Frazier said of the radio ads “I think it’s been good for us, I have people all the time when I’m around town say, ‘I hear you on the radio all the time.’